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In 1968, Richard Atkinson and Richard Shiffrin first described their modal, or multi-store, model of memory - consisting of a , a and a - which became the most popular model for studying memory for many years. Fergus Craik and Robert Lockhart offered an alternative model, known as the levels-of-processing model, in 1972. In 1974, Alan Baddeley and Graham Hitch proposed their model of , which consists of the central executive, visuo-spatial sketchpad and phonological loop as a method of .


Speak, Memory - Home | The New York Review of Books

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How Do I Improve My Memory? Forget More! | HuffPost

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The 1970s also saw the early work of Elizabeth Loftus, who carried out her influential research on the misinformation effect, memory biases and the nature of false memories. The pioneering research on human memory by Endel Tulving from the 1970s onwards has likewise been highly influential. He was the first to propose two distinct kinds of , and , in 1972 and he also devised the encoding specificity principle in 1983.

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The change in the overall study of memory during the 1950s and 1960s has come to be known as the “cognitive revolution”, and led to several new theories on how to view memory, and yielded influential books by George Miller, Eugene Galanter, Karl Pribram, George Sperling and Ulric Neisser. In 1956, George Miller produced his influential paper on short-term memory and his assessment that our is limited to what he called “the magical number seven, plus or minus two”.

The complexity of memory | TED Talks

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