Partner, Executive Creative Director, Anomaly TorontoDave's career has seen him in senior creative roles, leading teams at Canada's most awarded agencies. A graduate of OCAD, Dave started out creating insight-driven work for Lexus, Toyota, Mackenzie Financial, and The Children's Aid Society.He then accepted a posting to London, where he continued to develop successful campaigns for British clients Hamlet Cigars, McEwans Lager, Hampton Court Palace, and the Tower of London.Since returning to his homeland (Canada), Dave has developed a diverse array of work for an equally-diverse roster of clients including McDonalds, General Mills, Lexus, Stella Artois, Budweiser, Alexander Keith's, WestJet, Coca-Cola, and Molson. His work has been awarded both nationally and internationally, including gold and silver awards from the Cannes International Advertising Festival, The One Show, Clios, CA, D&AD and Media Innovation Awards.In 2005, his work for the Canadian Film Center was the second most awarded campaign in the world. Formerly Dave was Co-Creative Chief at Lowe Roche.He and his long time creative collaborator, Pete Breton, are Co-ECDs at Anomaly Toronto.
McDonald's has been the target of criticism for allegations of exploitation of entry-level workers, use of sweatshop labor to produce "happy meal toys, industrial processing of its products, selling unhealthy food, production of packaging waste, and exploitive advertising targeted at children, minorities, and low-income families.
Feb 06, 2011 · 6 Type of McDonald's Advertising
Brand advertising Promotional Advertising Promotional advertising gives people a new reason to visit McDonald's or to try McDonald's for the first time.